Top 5 Health and Fitness Apps on iOS in Bulgaria Q3 2025

In the third quarter of 2025, the health and fitness app market in Bulgaria saw varied performance trends among the top applications on the iOS platform. The data, provided by Sensor Tower, highlights notable patterns in downloads, revenue, and active user engagement.

MyFitnessPal: Calorie Counter showed a consistent revenue stream, peaking at around $2.4K in mid-September. The app's downloads experienced a gradual decline, starting at 576 in early July and tapering off to 366 by the end of September. Active user numbers decreased from 9.6K to 7.9K over the quarter.

Strava: Run, Bike, Walk maintained a robust revenue trajectory, culminating in a high of approximately $3K in late September. Weekly downloads peaked in mid-July at 1K but gradually declined to 489 by the end of the quarter. Active users climbed steadily, reaching over 12.5K in late September.

Flo Cycle & Period Tracker witnessed a modest revenue increase, with a high of $1.3K in early September. Downloads remained relatively stable, hovering around the low 300s, while active users showed growth, peaking at 6.3K in late August.

Cal AI - Calorie Tracker experienced a revenue peak of about $1.4K in mid-July. Downloads started strong at 883 in early July but fell to 455 by the end of September. Active users showed a steady increase, reaching 2.6K in early September.

BetterMe: Health Coaching had fluctuating revenue, with a peak of $1K at the end of July. Downloads showed some volatility, peaking at 393 in late August before declining. Active users grew to 623 in late August before falling to 458 by the end of September.

For more detailed insights and data trends, visit Sensor Tower's comprehensive analytics platform.